About Us

We’re a small family business
and family is our everything.

We set out to create our family story in a soft book for our son to enjoy and treasure for his lifetime. Right from the start his excitement and joy of discovery was captivating as a parent. He loves seeing his family, babbling to them, kissing them and cuddling them tight. It has been his favorite book for over two years, and now he not only reads it to us but has started to spell out the words! It brightens his day to see the smiling faces of those who love him and it soothes his tears when we are apart.

We knew our little books were something precious and we decided we couldn’t keep them all to ourselves! So in 2016 we opened our virtual My Family Book doors to give as many families the opportunity to experience the same joy, happiness and development as we’ve seen with our own son. We’ve quickly expanded from our Australian base to see our books being loved in NZ, UK, Europe, Asia and the USA.

All our products are product deeply filled with love, combining best early learning and development principles with timeless style and we are now a worldwide leader in black and white books & resources for infants. We design and handcraft each of our books using luxe cotton materials that will be 100% soft and cuddly for your baby.